Day 3 was an odyssey around town that started with a trip to see photographer Vitaboy’s print show, held at the Norwegian Rain space in downtown Oslo. Working in the lanes of fashion and portraiture, Vitaboy’s eye for captivating subjects and settings held a strong commercial appeal while maintaining a raw, expressive attitude.
Up next was a journey to the countryside with designer Catherine Hammel, whose presentation titled The Urban Farmer transported viewers to a pastoral world where clothing not only looks beautiful but functions to be used while working with one’s hands and harvesting from the Earth. This was emphasized with the casting of actual farmers who tended the land where the presentation was staged alongside models and friends of the house. Maintaining the festival’s underlying theme of sartorial sustainability, Hammel spoke about the importance of cultivating a curtated and versatile wardrobe; “We wanted to emphasize the quality of life here [in Norway]. It’s always about being comfortable. My aim is not to have too much; to have clothes that can fit in many different situations. I love fashion but our brand is about other things too. We have to be loyal to that. This is an opportunity to show our clothes in real life.”
Back in the city center, designer Michael Olestad presented Session; a spectacular preview of his S/S 2020 womenswear collection. Staged as an AA-style meeting, a small group models wordlessly sat in a circle of chairs while periodically getting up to replace themselves with framed photographs of the collection. Working with photographer Jakob Landvik, Olestad’s models were stoic yet exuded a vibrant presence somewhere between Michèle Lamy and Angelina Jolie’s character Lisa Rowe from Girl, Interrupted. The wise casting of models across a broad age range gave the collection a timeless yet aspirational energy. With the full collection debuting later this month in Paris, we are stoked to see the completed vision come to life.
As the sun began its hours-long process of setting over Oslo, we caught one last presentation from designer Sara Skogøy whose show was titled Single by Sunrise - Confessions of a Woo-Girl. A handful of gorgeous models lounged in a 60’s-style beach scene like they had just stepped off a Pan Am flight to paradise. Standout looks from the playfully campy collection included a flame-printed beach robe with feather details and a ‘beaded’ bikini coverup made from red acrylic nails. The whole affair had us planning our own Syden-style getaway complete with sunbeds, cheap cocktails, and a view of the wide blue sea.
Before partying our way into the weekend with a wrap event hosted by Team Models, we caught one last exhibition from German artist Frederik Heyman. While not physically present at the show, Heyman’s digitally-altered sculptural pieces played on screens that ushered the audience into his stylishly baroque world of Cronenberg-esque sensuality. We’ll never watch Salò the same way again!
Special thanks to the phenomenal Hilde Reljin, Adam Duong, and the entire FUSHION team for having us join them.
Ser deg igjen snart!