Fusing with Sara Skogøy

After graduating from the National Academy of the Arts in Oslo last year, Sara Skogøy showcased her first collection “Single by Sunrise – Confessions of A Woo-Girl” during this year’s Fushion Festival. Long hours and a lot of hard work have been put into creating beautifully handcrafted pieces, that also have a political message attached to it. The young artist is determined to make an impact on fashion with a different approach than most Norwegian designers.


Fun is a word Skogøy repeatedly uses to emphasize her intentions as a designer: “When I went to school, I missed people having fun with fashion. I think it can often be too serious and very commercialized and I kind of wish it was more theatrical and inclusive. A lot of fashion today is very elitist I feel, and I don’t like that which is why I work with themes that people can understand and will relate to. I want my work to fill a room full of people, where they can come around and just have a good time.”

The theme of her newest collection is about the flight shame that she experiences being projected on to people going on charter tours in Norway, saying: “I am driven by things I notice in the media. The reason why I am doing the “syden”-collection now, is because I think it is an interesting concept that they constantly blame the working class for the environmental problems and climate crisis, when it obviously is a capitalist problem and we should be blaming big corporations. This is why I want to make charter tours fun and sexy, because the working class shouldn’t feel bad about enjoying a good old charter holiday.”


Skogøy seems to enjoy challenging the Norwegian norms as her designs are often regarded as provocative: “I play with sexuality in a vulgar way, which I find that many people dislike. I also experience that people say that sex is boring, but I believe that my cartoony kind of sexy is completely different than the Tom Ford-sexy”.” Her “Single by Sunrise – Confessions of A Woo-Girl” collection was definitely a seductively humorous take on this issue: The room was turned into a small beach where one of the models wore a pink, teeny tiny bikini barely covering her nipples. Another model’s breasts were fully strutting as she was wearing a dress made entirely out of strings of hand-painted red plastic nails - a unique take on the classic beach dress if you will.

Sara Skogøy’s work also gets a lot of attention due to the political undertone that is attached to it, though it might not come across as political at first sight, but Skogøy explains: “Everything I do is very political and I have found that the best way to be political and to send a message is to do it on people’s level. I could have gone even deeper into the climate crisis than what I have done with this collection, but I think that would have made it too literal and too much to handle. I want to speak with my audience and not just to them.”


The pieces from this collection are one of a kind, and though she is not planning on spending two weeks on each piece to recreate these garments for just anyone showing an interest, she is willing to sell them to the right buyer bidding high enough.

text by: Jules Reitan

video by: Denise Salome

photos by: Kat Gade

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