Fusing with Tarinii

Considering what has been presented on the runways around the world for the past seasons, there is no secret that the lines between menswear and womenswear are getting more and more blurred. This exploration of gender identity is something Norwegian designer Tarinii Martinsen have picked up on, reinterpreting masculinity through a juxtaposition between new and recognizable aspects of menswear. Tarinii established her brand shortly after graduating from the Istituto Europeo di Design in Italy in 2015, and her participation during Fushion will be the first time showing her work since the graduate collection

The designer discovered early on during her fashion studies that she preferred designing for the male body: “What I like about menswear is that I can take myself out of the equation, which frees me from thinking ‘is this something I want to wear?’. It opens up for me to be more creative.” She says. For her graduate collection, Tarinii played with proportions making it big and oversized: “Menswear has been so traditional and boring but during my last year at school it really blossomed. Designers such as Craig Green made me excited about wanting to contribute to this expansion of what menswear is.”


Throughout the history of fashion, we have become used to seeing men designing for women - but this is shifting, with Tarinii Martinsen being one of the forerunners within the Norwegian fashion industry, saying: “Why shouldn’t it be the other way around? I think that as a female menswear designer, you have the power to design what you want the man to be like. The other way around has been so common, so I think it is time for women to have a say about how men should dress too.” She also admits to wearing her own designs and is very open for it to be worn by all genders: “I don’t want to determine the person who should be wearing my designs, and as the lines between menswear and womenswear are becoming blurry; calling a collection for menswear today doesn’t mean that it is just for men. As long as it fits and you feel good in it, anyone should be able to wear whatever they want.”

Tarinii is determined to put her designs out there and is hoping to make an impact on the Norwegian audience: “I want to create a balance between the recognizable, masculine tailoring and the new, more interesting, distinctive features. I would definitely like to see my designs worn on the street, but I would still like for it to be something that we are not used to seeing.”

You can find Tarinii’s work during Fushion at our main hub, Youngs Oslo, from August 29th to August 30th.

-video by Denise Salome

-written by Jules Reitan

-campaign photos by Signe Fuglesteg Luksengard

Ditte Kristensen